Built by a farmer, for farmers
Giving farmers more ways to sell.
Let customers build their own meat or produce box. Charge for what a cut actually weighed. Run pickups, delivery routes and shipping from one place, and pack, hand over and deliver without the spreadsheets and group texts. Manage your own CSA (meat or produce), and sell whole, halved and quartered animals.
Pasturly runs your whole farm, with your website, checkout and a card reader for the market all built in. Already selling on Shopify? Pasturly works inside your store too, and it’s taking early-access farms now. Two ways to run it →
7 days free · From $99 a month · No cut of your sales
With Shopify or without
Run your whole site on Pasturly, or keep your Shopify store and add Pasturly to it.
No cut of your sales
One flat monthly price, however much you sell. No required setup fee.
Local and shipped, together
Market pickups, your own delivery route and frozen shipping in one store.
Made on a working farm
Built and used by a farmer.
Why Pasturly exists
Online stores were built for warehouses.
Every store builder out there expects every product to weigh the same, ship from a shelf and never run out. A farm breaks all three rules before breakfast.
So farms patch the gaps with spreadsheets, group texts and a clipboard. Or they move to a farm platform that takes a cut of every sale.
Pasturly was built the other way round: farm first. Run your whole farm on it, from the field to the front door, or add it to the Shopify store you already have.
Pasturly knows…
- a ribeye weighs something different every time
- one customer picks up Saturday at the farm and another Thursday at the farmers market
- every order and product is scattered between walk-ins, chest freezers and coolers
- your customer buying a quarter beef does not have butcher knowledge
- your Tuesday route covers two counties with three drivers
- a CSA member can’t make it this week and wants to come Saturday instead
- your pastured chickens are being processed this week, and how to cut them all to fill your orders
- your meat or produce box only allows so many packs of bacon, so one item never oversells
Pasturly does all of it.
Two ways to run it
One set of farm tools, two ways to run them.
By the pound, boxes, pickups and routes, packing, cut sheets and the CSA, either way. Run your whole farm on Pasturly, website and payments included, or put the same tools inside a Shopify store you already have.
Open now · 7 days free
Pasturly (Standalone)
Your whole farm on one platform, with no Shopify needed.
- Your whole farm website, built from ready-made farm sections, on your own domain
- Online checkout, with payments going straight into your own Stripe account
- A market app for your phone: tap to pay, cash and checks, and a Stripe card reader for chip cards, ordered from Stripe inside Pasturly. Get it on Google Play; iPhone coming soon
- Receipts and pickup reminders sent from your farm’s own email address
- The same plans and prices. Card fees are Stripe’s, with nothing added
Early access now
Pasturly (Shopify)
For farms already selling on Shopify that want to keep their store.
- Opens inside your Shopify admin, next to your orders and products
- Your theme, checkout, apps and customers stay where they are
- Shopify takes the payments, and Shopify POS works as it does now
- Billed on your Shopify bill
Case study
Pack day went from 4 hours to 2.
Nature’s Grove Farm sells pork and chicken at two farmers markets, farm pickup, a delivery route and a CSA.
2 hours
saved on every pack day
$4,200
a year kept by not paying a percentage of sales
42%
increase in sales compared to the previous year
“Saturday morning used to start with scattered papers and hoping all my spreadsheets did not miss any orders. Now I load the coolers off one list and know every order is accounted for and exactly where each one is.”
Owner, Nature’s Grove Farm
What it does
Everything a farm selling direct actually does
From the moment a customer picks their cuts to the moment you hand them the bag. Every screen asks questions you can answer from memory, in words you already use, with Shopify or without.
Every plan
Boxes your customers build
Customers choose a box and how often, then fill it with the cuts they want: steaks, eggs, vegetables, whatever you sell. It renews and charges on its own, and they can change their picks right up to the cutoff you set.
Every plan
Sell by the pound
The customer’s card is held at checkout, not charged. You weigh each pack when you pack the order, and they pay exactly what it weighed. No guessing, no refunds, no rounding in anyone’s favor.
Every plan · routes on Route
Pickup, delivery and shipping
Set up your markets, farm pickup, delivery routes and shipping once. Each customer only sees the days, dates and products that work for the way they’re getting their order.
Every plan
Pack day, sorted
One list of every order, box and CSA share, with where each product is kept. Print it, build the orders, print the labels, stage them, and mark each one picked up at the market.
Harvest plan
Cut sheets anyone can fill in
Customers buying a whole, half or quarter choose their cuts on a drawing of the animal, with a photo of each. No butcher talk. You get a clean sheet to hand your processor or email them directly.
Harvest plan
CSA seasons
Sell shares with a deposit, set the pickup weeks, and let members choose what goes in. When someone can’t make a pickup, they pick another place or day themselves.
And the rest: your own farm website, a market app for your phone, delivery routes planned for your driver, phone and farm-gate orders, bags split by what can travel together, staging, gift cards and discount codes, customer reviews, newsletters, chicken counts, yields, and your week and your sales on the home page.
Live on Google Meet
Pasturly Growers’ Circle
A live, 45-minute session on Google Meet for farms that sell meat, eggs, vegetables or CSA shares direct.
See how Pasturly runs a farm’s week, tell us what would make it run yours, and join the Growers’ Circle. Circle members get their setup done for them and a say in what is built next.
How it works on Shopify
Set up in an evening. Use it every pack day.
1
Add it to your Shopify store
It opens inside your Shopify admin, next to your orders and products. Nothing to move, nothing to rebuild.
2
Work down the setup list
Where and when people get their food, how often boxes come, which cuts or produce sell by the pound. The list ticks itself off as you go, and a short video covers each step.
3
Put it on your site and take orders
Drop its blocks onto any page of your Shopify theme. Orders land on your pack list, sorted by day and place, ready for the morning.
Without Shopify, Pasturly will start the same way, on the same setup list, with your website and card payments set up there too.
No cut, either way
Keep your store. Keep your sales.
Other farm platforms take a slice of everything you sell, on top of the monthly price. Pasturly never does, with Shopify or without.
$2,400 a year
That’s what a 2% fee costs a farm selling $120,000 a year, before the monthly subscription. It’s more than a full year of Pasturly’s Route plan.
| Pasturly (Standalone) | Pasturly (Shopify) | Other farm platforms | |
|---|---|---|---|
| Cut of your sales | None | None | Up to 2–3% |
| Card fees | Stripe’s, with nothing added | Shopify’s, as now | Set by them |
| Your website | Built on Pasturly from farm sections | Your own Shopify theme | Cookie-cutter templates |
| Checkout and market POS | Pasturly’s own, with a phone app for the market | Shopify’s ecommerce and POS | Theirs |
| Selling local and shipping | Both, in one store | Both, in one store | Usually one or the other |
| Price | Flat monthly | The same flat monthly | Monthly plus a percentage |
Pricing
One flat price. No cut of your sales.
Every plan starts with 7 days free. On Pasturly no card is needed to start. Pay yearly and get two months free. The plans and prices are the same with Shopify or without.
Market
Sell boxes and farm goods, pack them, and hand them over.
$99
a month, or $990 a year
4 locations and 3 staff included
More are $10 a month each
- Boxes customers build, and your subscriber list
- A farm store for a la carte sales
- Selling by the pound
- Pickup points and shipping
- Phone and in-person orders
- Packing lists, labels, bags and boxes
- Pickups, and a market stand order list on your phone or tablet
- Without Shopify: 5,000 newsletter emails a month; receipts and reminders unlimited
Route
Everything in Market, plus getting it to people’s doors.
$189
a month, or $1,890 a year
7 locations and 5 staff included
More are $10 a month each
- Everything in Market
- Delivery routes by ZIP code or county
- Routes planned for you, with arrival times
- A mobile-friendly page for each driver, with maps
- Staging: which freezer, which shelf and which cooler at the market
- Printed order sheets for each market
- Without Shopify: 10,000 newsletter emails a month; receipts and reminders unlimited
Harvest
Most farms pick this
Everything in Route, plus whole animals and your CSA.
$299
a month, or $2,990 a year
10 locations and 8 staff included
More are $10 a month each
- Everything in Route
- Guided cut sheets for beef, pork and lamb
- Animals, batches and processor dates
- Yields: live, hanging and take-home weight
- How many chickens to process this week
- CSA seasons, deposits, members and renewals
- Without Shopify: 10,000 newsletter emails a month; receipts and reminders unlimited
The buttons above start your farm on Pasturly (Standalone), where you choose your plan and pay for it once your free days are over. On Shopify? Join early access for Pasturly for Shopify.
Without Shopify, Pasturly is billed to a card; on Shopify, through your Shopify account, alongside everything else. Change plans whenever you like; nothing you’ve set up is lost. Need more than your plan includes? Each extra location is $10 a month, and so is each extra staff seat. Without Shopify, more newsletter emails are $2 per 1,000, up to a monthly limit you set.
Rather we set it all up? Turnkey setup and a one-on-one walkthrough, $500 once.
Built by a farm
I built Pasturly because my own farm needed it.
I’m the farmer behind Pasturly, and have been raising pasture-raised pork and chicken and selling direct: at markets, through a CSA, and online.
A few years ago I moved our store to Shopify, because it’s the best place to sell online. But it wasn’t built for farms, and the farm platforms I explored fell short in other ways or wanted a cut of every sale. So I built the tools we were missing and used them on our own farm.
Not every farm wants Shopify, though, especially ones that sell mostly at markets. So I’m building Pasturly to stand on its own: your website, checkout and a card reader at the stall, with the same farm tools underneath. Farms that love their Shopify store can keep it and add Pasturly to it.
Pasturly is for small farms selling direct that are holding their customer orders together with spreadsheets and group texts. If that’s you, Pasturly is for you.
Andy, the farmer behind Pasturly
Questions
What farmers ask us
Do I have to use Shopify?
No. Pasturly comes with your website, checkout and market card reader all built in, so you don’t need Shopify at all. If you already sell on Shopify and want to keep it, Pasturly works inside your store too: your theme, checkout, apps and customers stay exactly where they are.
Can I start now?
Yes. Start your farm today: your first 7 days are free, with no card needed, and you choose a plan when you’re ready. Every part gets used at our own farm and market stall before any other farm relies on it. Already on Shopify? Pasturly inside Shopify is taking early-access farms now.
What do I need to take cards at the market?
Just your phone: it takes tap payments and phone wallets on its own. For chip cards, add a Stripe Reader M2, a small reader that pairs with your phone over Bluetooth. You’ll order it from inside Pasturly once your Stripe account is connected. You buy it from Stripe at Stripe’s price, Stripe ships it to you, and Pasturly adds nothing. On Shopify, you keep using Shopify POS and Shopify’s own readers. The Pasturly market app is on Google Play for Android, and coming soon for iPhone.
Do you take a percentage of my sales?
No. You pay one flat monthly price, however much you sell, and there’s no required setup fee either. Card payments go straight into your own Stripe account at Stripe’s standard rates, and Pasturly adds nothing to them. On Shopify, the price is on your Shopify bill.
How does selling by the pound work?
Each cut is listed at the most a pack will weigh, so the customer knows the top price. At checkout their card is held, not charged. When you pack the order you weigh each pack, and Pasturly takes only what it actually weighed. The rest of the hold is let go. Nobody waits on a refund.
I only do pickups. Do I need Route?
No. Pickup points, shipping and handing orders over are all in Market. Route is for farms that drive orders to people’s doors and want to know where every order and every product is.
Can I do market pickups and ship frozen meat from the same store?
Yes. Each customer chooses how they get their order first, and then only sees the boxes, products and dates that work for it. Produce can stay off the shipping option while it’s on every pickup.
Can customers change their box?
Yes, until the cutoff you set, like two days before pickup. They can swap their cuts or skip a box from their own account page, without calling you.
What about phone orders and people at the farm gate?
Type them into Pasturly, then email the customer a link to pay or mark it pay at pickup. Either way it lands on the same pack list as everything else.
Does Pasturly email my customers?
Yes. Pasturly sends receipts, pickup reminders and invoices from your farm’s own email address. On Shopify, Shopify keeps sending every order email, the same as it does now. When you want to tell everyone with a pickup this week something, Pasturly gathers them into a list in Shopify, and you write the email in Shopify Email. So you can email just your CSA members, your box subscribers, or whoever is picking up this weekend.
I’m on WordPress, Square or another farm platform. Can I move?
That’s who Pasturly is for. It’s being built to bring your WordPress pages over and keep your old addresses working, so you keep your place on Google. Start your farm, and write to us at admin@pasturly.com to say what you use now.
Who can see my customers’ details?
You, and the people you give a link to. A driver sees their own stops and a market hand signs in with their own PIN, and you can see who opened what and when. On Shopify, your customer list stays in your Shopify account.
I’m not technical. Can I set it up myself?
Yes. It was built for farmers, not developers. A setup list walks you through it one question at a time, in plain words, and there’s a short video for each step. You’ll never be asked to configure a variant or anything called a metaobject. If you’d like help, we also offer to set your store up for you.
Start today
Ready before your next pack day.
Start your farm on Pasturly now. Your first 7 days are free, with no card needed, and the setup list walks you through it one question at a time.
- 7 days free, then choose your plan
- No required setup fee, no cut of your sales
- Help from a farmer who uses it every week
Selling on Shopify?
Pasturly for Shopify puts the same farm tools inside your Shopify store. It’s taking early-access farms while Shopify reviews it for the App Store.