Last updated: October 28, 2026
Effective: October 28, 2026
This policy is part of the Pasturly Terms of Service. It applies to every farm that uses Pasturly, its staff, and everything on its website, in its email and in its account. “We” are Nature’s Grove Farm LLC (Pasturly). Words defined in the Terms mean the same here.
Pasturly is for farms selling what they raise, grow and make. Most of this policy will never matter to you. It exists so that one farm cannot put every other farm’s website, email or payments at risk.
1. Your website and its content
Only put on your website, product pages, campaigns and other content:
- Words, photos and video that are your own, or that you have the right to use. See the Copyright and DMCA Policy.
- Nothing unlawful where you or your customers are. Pasturly does not check what the law lets you sell or say. You answer for it, including state rules on raw milk, on-farm slaughter, custom-exempt processing, live animals, cottage foods, alcohol and labeling.
- Nothing false or misleading about your food or your farm. Claims such as “organic,” “certified,” “grass-fed,” “pasture-raised” or “USDA inspected” must be true and, where a certification is involved, current. Do not make claims that a food prevents, treats or cures a disease. Starter text in our themes is a placeholder: change anything in it that is not true of your farm.
- Nothing that pretends to be somebody else, including another farm, a brand, a certifying body or Pasturly, and no website made to look like another business’s.
- Nothing that deceives or defrauds people: no fake products, no taking money for food you do not intend to supply, no fake reviews.
- Nothing harmful: no malware, phishing or code meant to harm visitors; no content that is sexually explicit, that harasses, threatens or incites violence, or that attacks people for who they are.
- Nothing that collects people’s details for anyone but you, and no forms that ask for card numbers, passwords or government ID. Card payments are taken only through the Service’s own checkout and Stripe’s fields.
2. What you may sell
You may sell only lawful products and services from your farm or business, and only where you are allowed to. You must not use Pasturly to sell:
- anything Stripe does not allow on your Stripe account (see Stripe’s Prohibited and Restricted Businesses list, https://stripe.com/legal/restricted-businesses); farms should check in particular alcohol, CBD and hemp;
- firearms or ammunition, unless Stripe has approved them on your account;
- raw milk, or herd, cow or goat shares or buyer’s clubs, unless you hold every permit required where you sell (in Pennsylvania, a raw-milk permit; herd shares count as sales, 7 Pa. Code § 59a.402) and have given your permit number in Pasturly. Raw milk may never be shipped, or delivered out of state, through Pasturly;
- drugs, tobacco or vaping products, weapons, or anything else whose sale is illegal where you or your customer are;
- gift cards, store credit, investments, loans or any arrangement that holds customers’ money for something other than food or farm goods you will supply, and above all any balance or credit meant to be used at more than one farm;
- financing: a payment plan may be offered only for a CSA share, under the Terms, never for a share of an animal, a single product, or layaway.
3. Email
Pasturly sends every farm’s email through one email provider, and every farm’s receipts depend on the reputation all farms share. So:
- Send campaigns only to people who asked for your news. Never use purchased, rented, traded, scraped or borrowed lists, or addresses collected for something else. “They bought from us” is not permission to send campaigns.
- When you mark someone as subscribed by hand or import a list, you must have their consent, say how and when it was given (for example, “market sign-up sheet, June 2026”), and confirm the list was not bought, rented or borrowed.
- Customer updates are for news about orders, pickups, deliveries, shares and memberships only, and only to people with an active or recent order, box, share or membership. Never use them to sell. (The Service refuses an update with a shop link, a products section or promotional words.)
- Use your real farm name and a real postal address in every campaign, and do not disguise who an email is from or what it is about.
- Do not send anything listed in Section 1, chain letters, or content meant to get past spam filters.
- Keep your bounce and spam-complaint rates low. If a campaign draws spam complaints above 0.1% or hard bounces above 5%, or our provider warns us, we may pause your campaigns at once and ask you to clean your list before you send again. Your receipts and reminders keep going.
- Our provider’s own rules also apply to you: Postmark’s acceptable use policy, https://postmarkapp.com/terms-of-service#5-acceptable-use-policy. A campaign that breaks them may be paused at once, without pausing the rest of your account.
4. Payments
- Take card payments only through the Service’s checkout, payment links, the point-of-sale app or Stripe readers, on your own Stripe account.
- Charge customers only what they agreed to, on the days they were shown.
- Do not use Pasturly to process payments for another business, or to split payments with anyone.
- Do not try to get around a hold’s ceiling, a payment plan’s paid-ahead rule, or a customer’s cancellation.
5. Tracking tools
If you add Google Analytics or the Meta Pixel by entering their ids, use only those fields. Do not add other tracking code, chat widgets or scripts by other means (for example in an embed or a page’s text). Do not send customers’ personal details to Google, Meta or anyone else through your site.
6. The Service itself
Do not:
- try to reach another farm’s data, or any part of the Service you have not been given;
- probe, scan or test the Service’s security without our written permission (see Section 8 for how to report a problem you have found);
- overload the Service, or use automated tools to copy it, except through features we provide;
- resell, sublicense or share your account with another business;
- open accounts to get around a suspension or a trial limit;
- use the Service to build a competing product.
7. What happens if a rule is broken
We may remove content, pause campaigns, take down a website, or suspend or close an account, as the Terms (Sections 12 and 13) describe. We will tell the farm’s owner why and give at least 7 days to put it right, except where the law, someone’s safety, fraud or a risk to other farms needs us to act at once. A farm that repeatedly infringes copyright will have its account closed (Copyright and DMCA Policy).
Examples of what leads to action: a site selling raw milk with no permit given; a product page claiming a certification the farm does not hold; photos copied from another farm’s website; a campaign sent to a purchased list; a contact form that asks for card numbers; a page copying another business’s look to take orders in its name.
Appeal. If you think we got it wrong, reply to our email or write to admin@pasturly.com within 30 days, saying why. We will review it and answer in writing.
7a. Our providers’ policies
Pasturly runs on providers whose rules apply to what farms do through it, and are part of this policy by reference: Stripe’s Services Agreement and Prohibited and Restricted Businesses list (https://stripe.com/legal), Postmark’s acceptable use policy (https://postmarkapp.com/terms-of-service#5-acceptable-use-policy), and Railway’s acceptable use policy (https://railway.com/legal/acceptable-use). Where one of them is stricter than this policy, it applies.
8. Reporting
- A farm’s website or email: use “Report this site” at the foot of any farm’s page, or write to admin@pasturly.com.
- Copyright: see the Copyright and DMCA Policy.
- A security problem in Pasturly: write to admin@pasturly.com. We welcome good-faith reports and will not pursue anyone who reports a problem to us in good faith, does not access more data than needed to show it, and gives us time to fix it before telling anyone else.