Pricing
One flat price. No cut of your sales.
Every plan starts with 7 days free. On Pasturly no card is needed to start. Pay yearly and get two months free. The plans and prices are the same with Shopify or without.
Market
Sell boxes and farm goods, pack them, and hand them over.
$99
a month, or $990 a year
4 locations and 3 staff included
More are $10 a month each
- Boxes customers build, and your subscriber list
- A farm store for a la carte sales
- Selling by the pound
- Pickup points and shipping
- Phone and in-person orders
- Packing lists, labels, bags and boxes
- Pickups, and a market stand order list on your phone or tablet
- Without Shopify: your farm website, the market app, gift cards, discount codes and customer reviews
- Without Shopify: 5,000 newsletter emails a month; receipts and reminders unlimited
Route
Everything in Market, plus getting it to people’s doors.
$189
a month, or $1,890 a year
7 locations and 5 staff included
More are $10 a month each
- Everything in Market
- Delivery routes by ZIP code or county
- Routes planned for you, with arrival times
- A mobile-friendly page for each driver, with maps
- Staging: which freezer, which shelf and which cooler at the market
- Printed order sheets for each market
- Without Shopify: 10,000 newsletter emails a month; receipts and reminders unlimited
Harvest
Most farms pick this
Everything in Route, plus whole animals and your CSA.
$299
a month, or $2,990 a year
10 locations and 8 staff included
More are $10 a month each
- Everything in Route
- Guided cut sheets for beef, pork and lamb
- Animals, batches and processor dates
- Yields: live, hanging and take-home weight
- How many chickens to process this week
- CSA seasons, deposits, members and renewals
- Without Shopify: 10,000 newsletter emails a month; receipts and reminders unlimited
The buttons above start your farm on Pasturly (Standalone), where you choose your plan and pay for it once your free days are over. On Shopify? Join early access for Pasturly for Shopify.
Without Shopify, Pasturly is billed to a card; on Shopify, through your Shopify account, alongside everything else. Change plans whenever you like; nothing you’ve set up is lost. Need more than your plan includes? Each extra location is $10 a month, and so is each extra staff seat. Without Shopify, more newsletter emails are $2 per 1,000, up to a monthly limit you set.
Rather we set it all up? Turnkey setup and a one-on-one walkthrough, $500 once.
Which plan?
Pick by how your food leaves the farm.
Market if customers come to you: the farm, a market, a feed store, or you ship.
Route if you also drive orders to people’s doors, or need to know which cooler every order is in.
Harvest if you sell whole, half or quarter animals, process your own chickens, or run a CSA.
Every plan includes
- 7 days free to start
- No required setup fee and no percentage of your sales
- Without Shopify: your website, checkout and market app, with no Shopify plan to pay
- Without Shopify, email to your customers: receipts, reminders and bills never counted, and newsletters included each month
- On Shopify: your own store, theme and checkout, unchanged
- Customer details that only you and the people you trust can see
- The setup list and step-by-step videos
- Help from a farmer who uses Pasturly every week
No cut, either way
Keep your store. Keep your sales.
Other farm platforms take a slice of everything you sell, on top of the monthly price. Pasturly never does, with Shopify or without.
$2,400 a year
That’s what a 2% fee costs a farm selling $120,000 a year, before the monthly subscription. It’s more than a full year of Pasturly’s Route plan.
| Pasturly (Standalone) | Pasturly (Shopify) | Other farm platforms | |
|---|---|---|---|
| Cut of your sales | None | None | Up to 2–3% |
| Card fees | Stripe’s, with nothing added | Shopify’s, as now | Set by them |
| Your website | Built on Pasturly from farm sections | Your own Shopify theme | Cookie-cutter templates |
| Checkout and market POS | Pasturly’s own, with a phone app for the market | Shopify’s ecommerce and POS | Theirs |
| Selling local and shipping | Both, in one store | Both, in one store | Usually one or the other |
| Price | Flat monthly | The same flat monthly | Monthly plus a percentage |
Optional · done for you
Rather we set it all up?
Send us your products and photos, and we’ll hand you back a finished farm website with Pasturly set up the way your farm works: on Pasturly, or inside the Shopify store you already have. Then we sit down with you, one on one, and walk through everything you’ll do in a week.
Entirely optional. Pasturly’s setup list and videos walk you through doing it yourself, and plenty of farms do.
Turnkey setup
One time
$500
paid once, on top of your plan
- Your farm website built and ready to sell: home, about and contact pages in your colors, with your logo. On Pasturly, or in your Shopify store
- Every product on your list, with your prices and photos
- Pasturly set up for your farm: pickup points and routes, schedules, boxes, the shop, and your CSA or cut sheets if you sell them
- Card payments into your own Stripe account, checked with a test order so checkout works the first time. On Shopify, its settings checked against the setup list
- Your own web address connected, and the market app on your phone if you sell at a stall
- A one-on-one walkthrough of everything you’ll do in a week: packing, pickups, deliveries and taking orders
What we need from you
- Your product list, with a price for each
- Photos, logos and other images you own, or are licensed to use on your website
- A Stripe account in your farm’s name for card payments. We’ll help you open one; Stripe asks the owner for their own details
Not included: your Pasturly plan, your domain name, Stripe’s card fees and a card reader if you want one. On Shopify, also your Shopify plan and a paid theme if you choose one. Paid to Nature’s Grove Farm LLC, never through Shopify.
Pay by card on a secure Stripe page. You don’t need a farm on Pasturly first: we email you a link, and your payment is tied to your farm when you start it. Want it built in your Shopify store instead? Write to us and we’ll invoice you directly.
Billing questions
About paying for Pasturly
How am I billed?
Without Shopify, Pasturly is billed to a card, monthly or yearly. On Shopify, it’s billed through your Shopify account, on the same bill as your Shopify plan, with nothing separate to pay and no card to give us.
Is there a yearly price?
Yes. Pay for a year and get two months free: $990 for Market, $1,890 for Route, $2,990 for Harvest. Farm money comes in after harvest, so paying in the fall can be easier than paying in February.
Can I change plans later?
Any time. Move up when you start a delivery route or buy your first steers, or move down after the season. Nothing you’ve set up is lost either way.
What if I need more locations or staff?
Add them whenever you need them: $10 a month for each extra location, and $10 a month for each extra staff seat. Market includes 4 locations and 3 staff, Route 7 and 5, and Harvest 10 and 8. Take them off again after the season and the charge stops.
What happens after the free days?
Your plan starts, billed monthly or yearly, whichever you chose. Choose it any time during your free days and your card is first charged the day after they end. If you never choose one, you pay nothing.
Can you set it all up for me?
Yes, if you’d like. Turnkey setup is $500, paid once: we build your farm website, on Pasturly or in your Shopify store, with your products, prices and photos, set Pasturly up for your farm, and walk you through it one on one. It’s optional. For a website on Pasturly, you pay online by card; for a Shopify store, we invoice you directly. Either way it’s paid to Nature’s Grove Farm LLC, never through Shopify. What’s included
Do I still pay for Shopify?
If you use Pasturly inside Shopify, yes: it works on top of your Shopify plan. Shopify’s payment processing is the same as it is today, and Pasturly adds nothing per order. Run your whole farm on Pasturly instead and there’s no Shopify plan at all.
What will Pasturly cost without Shopify?
The same: Market $99, Route $189 and Harvest $299 a month, with the same yearly prices. Card payments go into your own Stripe account at Stripe’s standard rates, and Pasturly takes nothing from them. A card reader is optional: your phone takes tap payments, and a Stripe Reader M2 for chip cards is bought from Stripe, at Stripe’s price, from inside Pasturly.
Email to your customers is built in. Receipts, pickup and delivery reminders, bills and sign-in links are unlimited and never counted. Newsletters and campaigns, with the opens, clicks and sales from each one, are included each month: 5,000 emails on Market, and 10,000 on Route and Harvest. Past that it’s $2 per 1,000 emails, and you set a monthly limit, so a mistake can’t run up a bill.
Start today
Ready before your next pack day.
Start your farm on Pasturly now. Your first 7 days are free, with no card needed, and the setup list walks you through it one question at a time.
- 7 days free, then choose your plan
- No required setup fee, no cut of your sales
- Help from a farmer who uses it every week
Selling on Shopify?
Pasturly for Shopify puts the same farm tools inside your Shopify store. It’s taking early-access farms while Shopify reviews it for the App Store.